News & Updates

Veteran Health Advertising Executive Suzanne Polizzi joins Good Health Media as VP Advertising Sales

NEW YORK, NY (January 24, 2011) - In order to meet growing demand for its health audience targeting solutions, Good Health Media announced today that Advertising Sales Executive Suzanne Polizzi is joining the Company as VP of Advertising Sales, reporting to Bill Jennings, CEO. Polizzi brings more than 10 years of digital ad sales experience focused on Health and Pharma to Good Health Media from her past positions as SVP, Advertising Sales at HealthGrades and at MediZine (now Remedy Health Media). Suzanne helped build MediZine into a top publishing and digital health destination. In these roles, she has worked closely with a wide variety of major pharmaceutical brands like Pfizer, Merck, Amgen, Bristol Myers, J&J, Astra Zeneca, in addition to their ad agencies.

"Suzanne has been a pioneer in Health advertising, working with Pharma and consumer health brands as they shift advertising dollars from traditional media to digital. Her deep knowledge of the pharmaceutical industry will allow Good Health Media to continue to grow as a leader in delivering mass reach to brands targeting niche health conditions and HCP audiences. GHM plans to significantly expand its national sales team and launch new digital advertising channels in 2011. The experience of these ad sales executives provides a strong foundation for our growth", said Bill Jennings, CEO of Good Health Media.

The Company also announced the Promotion of Chris Colella to VP Advertising Sales from Senior Sales Director.

About Good Health Media

Good Health Media delivers specific health condition audiences and to pharma and consumer brands. The company's "ConditionMatch" technology targets the most frequent consumer visitors to niche health content. Advertisers include Merck, J&J, Wyeth, Shire, Takeda, Walmart Pharmacy, and Amgen. Good Health Media was recently ranked as the fastest growing health ad network over the past 12 months (Comscore) with 38.5 million unique users a month. The Company is backed by Metamorphic Ventures and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (co-founder 24/7), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch and ConditionSearch are trademarks of Good Health Media.

For more information, visit www.ghmedia.com Contact: bill@ghmedia.com

Can an Ad-Supported EMR Fuel Healthcare's Technology Revolution?

Good Health Media and Practice Fusion provide free Electronic Medical Record system to doctors across the country thanks to medical advertising program

New York, NY and San Francisco, CA - August 15, 2010 - As US doctors consider the switch from paper charts to Electronic Medical Records (EMR), Good Health Media and Practice Fusion have teamed up to provide an absolutely free EMR system supported by targeted advertising. Practice Fusion is the only ad-supported EMR platform for medical providers in a sector dominated by systems costing as much as $87,000 for a five provider practice in the first year. Since launching in 2005, Practice Fusion has grown quickly to 43,000 users and has gathered media attention for disrupting the health IT status quo.

Good Health Media is the fastest growing health ad network with 38 million uniques a month (Comscore) and is the exclusive ad network for Practice Fusion. Medical and pharmaceutical brands such as Wyeth, J&J, Amgen and Merck rely on Good Health Media for quality, targeted ad placements. Ads selected for display within Practice Fusion are carefully reviewed for relevancy to medical providers working mostly in primary care practices.

"Advertising is a natural fit in the healthcare sector," said Bill Jennings, CEO of Good Health Media. "Doctors get it; they're comfortable with discreet advertising inside their medical practice. The advertising programs give a small medical practice the chance to add a time-saving, life-saving technology solution - for free. It's a benefit for the advertiser, the doctor and the patient."

Key facts:

Practice Fusion's free, web-based Electronic Medical Record system serves 43,000 medical professionals in the US.
Legacy EMR systems cost $50,000+ per physician; a prohibitive price for small medical practices and a main factor in low technology adoption rates. EMR price comparison.
Ads from Good Health Media and Practice Fusion are discrete, private, never pop-up and never interrupt the practitioner�s workflow. Sample EMR ad placement.
Practice Fusion's unique ad-supported model was profiled in Wired Editor Chris Anderson's book Free: The Future of a Radical Price.
Ad-supported business models, long established in the consumer sector, are starting to emerge in the business sector. Practice Fusion is one of the only ad-supported enterprise businesses in the US along with IT management tool, Spiceworks.
Ad-supported internet companies contribute $300 billion to the US economy and support 1.2 million US jobs according to a 2009 IAB study.
Online ad spending in the pharmaceutical sector is predicted to increase 10.6% this year according to an eMarketer study.

"Our goal is to equip every doctor in the US with the highest quality Electronic Medical Record system," said Ryan Howard, CEO of Practice Fusion. "80% of the 800,000 doctors in the US practice in groups of nine or less. Those medical practices are small businesses that can't afford a $50,000/year EMR system. Together with Good Health Media, we're helping out the little guy."

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About Good Health Media
Good Health Media delivers specific health condition audiences to pharma and consumer brands. The company's "ConditionMatch" technology tracks and targets the most frequent consumer visitors to niche health content, often at half the CPM of the major health portals. Advertisers include Merck, J&J, Wyeth, Shire, Takeda, Walmart Pharmacy, and Amgen. Good Health Media was recently ranked as the fastest growing health ad network with 93% user growth in the past 12 months (Comscore). GHM is backed by Metamorphic Ventures and several individual investors including Mike Perlis (Softbank), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (co-founder 24/7), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch and ConditionSearch are trademarks of Good Health Media. For more information, visit www.ghmedia.com.

About Practice Fusion
Practice Fusion provides a free, web-based Electronic Medical Record (EMR) system to physicians. With charting, scheduling, e-prescribing, billing, lab integrations, unlimited support and a Personal Health Record for patients, Practice Fusion's EMR addresses the complex needs of today's healthcare providers and disrupts the health IT status quo. Practice Fusion is the fastest growing EMR community in the country with more than 43,000 users. For more information on Practice Fusion, please visit practicefusion.com.

Good Health Media, Inc. Appoints TagMan To Accelerate Client Online Advertising Campaigns

NEW YORK (August 30, 2010) Good Health Media, one of the fastest growing health ad networks, today announced that it has picked TagMan as its global "container tag," enabling the company to accelerate its client online marketing campaigns while reducing costs by implementing third-party tags/pixels without IT resources.

TagMan's single page tag will house all of the tags/pixels used to track Good Health Media (GHM) online ad campaigns, including display, paid and natural search, affiliates and email. Using the TagMan interface, GHM will have a single view of the effectiveness and interaction of its online advertising campaigns and will be able to see the interaction between the consumer and all online marketing channels, enabling it to enhance its optimization of online campaigns and media budget allocation.

"We chose to work with TagMan because it has an established track record in tag management and will help us drive better results for our advertisers and publishing partners. We can now instantly add or amend our tracking tags, which means we no longer have to send requests to different IT teams to change tags. This will save money as well as time," says Bill Jennings, CEO of Good Health Media.

"Good Health Media can not only switch existing tags in and out in a matter of minutes, adding new tags instantly, it can now see the entire path a customer takes to conversion. This will enable them to make informed marketing optimisation decisions," says Paul Cook, CEO, of TagMan. "We are pleased to have then as a partner."

Good Health Media (www.ghmedia.com) delivers specific health condition audiences to pharma and consumer brands. The company's "ConditionMatch" technology tracks and targets the most frequent visitors to niche health content, often at half the CPM of the major health portals. Advertisers include: Merck, J&J, Wyeth, Shire, Takeda, Walmart Pharmacy, and Amgen. Good Health Media was recently ranked as the fastest growing health ad network with 93% user growth in the past 12 months (Comscore).

GHM is backed by Metamorphic Ventures and several individual investors including Mike Perlis (Softbank), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (co-founder 24/7), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch and ConditionSearch are trademarks of Good Health Media.

TagMan (www.TagMan.com) is the single-tag solution to the problems of online campaign tracking and slow pages loads due to excess tags. By acting as a single, universal tag and interface through which tracking tags and pixels can be deployed to a retailer, e commerce or advertiser's web site, online marketers can save time and money in the way they track campaigns and they can see how all online channels are working together. Clients include Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Air New Zealand. TagMan was founded in November 2007 and has offices in New York and London.

Tynt and Good Health Media Partner to Enhance Delivery of Targeted Information and Advertising on Top Online Health Sites

New York, August 10, 2010 - Tynt Multimedia Inc. (www.Tynt.com), a free service that allows websites to boost traffic and improve SEO using detailed analytics on track copy/paste actions of their visitors, and Good Health Media (ghmedia.com), the fastest growing health advertising networks, today announced a partnership designed to dramatically improve user engagement on top health-related websites by delivering targeted and highly relevant information just when the user is seeking it.

Good Health Media's new ConditionSearch service uses Tynt technology to display related advertising information at the exact moment a user is seeking specific health information, while protecting the privacy of the user. For example, if a visitor to a Good Health Media site copies a term such as "fibromyalgia," the ConditionSearch service will instantly display context-relevant links and a display ad that are directly related to the copied term. Users benefit from receiving links to useful information they are searching for, and health advertisers have a better way of reaching their target audiences.

This partnership brings together two rapidly growing Web services businesses. Tynt's unique user engagement measurement and enhancement services are now in use on over 600,000 websites worldwide including many of the most highly visible publishing and content sites such as The New York Daily News, CondeNast, Daily Mail, Hearst, NASDAQ, NBC, Time, Sports Illustrated, The San Francisco Chronicle, Esquire, The New Yorker, Seventeen, Wired magazine and many other major brands.

Good Health Media (GHM) is the fastest growing health ad network with 38 million unique users per month as reported by Comscore, and represents many of the largest brands in the health industry. GHM advertisers include Merck, Amgen, Shire, BMS, Takeda, J&J, Wyeth, Walmart Pharmacy, CVS, P&G and others.

"By using Tynt Insight's analytics, our ConditionSearch service can make each user's visit to one of our health sites as productive and informative as it can be, while providing better results for health advertisers," said Bill Jennings, CEO of Good Health Media. "Our goal is to excel at providing specific niche health information to those who seek it, and Tynt is enabling us to do exactly that with the highest degree of precision."

Tynt Insight's patent-pending technology detects copy/paste actions of website visitors, enabling online content owners to understand, with pinpoint accuracy, exactly which content their visitors find most engaging, and to immediately act on that information to improve site performance. Tynt Insight is careful to retain visitor privacy by tracking only content that is copied; it does not capture any identifiable information about the site visitor.

"Delivering the most relevant content and advertisements to visitors is one of the best ways to enhance user engagement, lengthen site visits, drive incremental visits and increase advertisement performance and revenue," said Tynt CEO Derek Ball. "Good Health Media's focus on delivering highly valued niche information, and their aggressive expansion in the health and wellness vertical make them the perfect partner for us."

About Good Health Media

Good Health Media delivers specific health condition audiences to pharma and consumer brands. The company's "ConditionMatch" technology tracks and targets the most frequent visitors to niche health content, often at half the CPM of the major health portals. Advertisers include: Merck, J&J, Wyeth, Shire, Takeda, Walmart Pharmacy, and Amgen. Good Health Media was recently ranked as the fastest growing health ad network with 93% user growth in the past 12 months (Comscore). GHM is backed by Metamorphic Ventures and several individual investors including Mike Perlis (Softbank), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Foreman (Health Venture Group), Geoff Judge (co-founder 24/7), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch and ConditionSearch are trademarks of Good Health Media. For more information, visit www.ghmedia.com.

About Tynt Multimedia

Founded in 2007, Tynt develops leading-edge user engagement solutions that allow online publishers to increase site visits, user engagement and maximize revenue, through deep insight into how their content is being consumed and shared. Tynt's unique patent-pending technology anonymously captures data on all copy activities, providing pinpoint accuracy on what content is most engaging, and drives incremental site visits through automatic attribution links when copied information is pasted. In April, Tynt raised $8 million in private equity from 11 Silicon Valley investors led by Panorama Venture Capital. For more information, visit www.tynt.com.

GOOD HEALTH MEDIA ADDS SALES DIRECTOR

Digital sales executive Bridget Flynn joins #2 Health Network

NEW YORK, NY (July 1, 2010) - Good Health Media (GHM) announced today that Bridget Flynn has joined the company as Sales Director based at the Company's NY headquarters. Flynn brings top level contacts in the healthcare industry to GHM. Most recently a Sales Director at QualityHealth, Flynn has developed very strong relationships among top health focused agencies and clients.

"Bridget has established very strong relationships with key agencies including Klick, MEC Interaction, Mindshare and others. She will focus on selling GHM's consumer health audiences, backed by our "ConditionMatch" technology, and our HCP Channel (including Practice Fusion) to agencies and brands." said Bill Jennings, CEO of Good Health Media.

GOOD HEALTH MEDIA ADDS SALES DIRECTOR

Digital sales executive Chris Colella joins fastest growing health advertising network.

NEW YORK, NY (March 23, 2010) - Good Health Media announced that interactive advertising sales veteran Chris Colella has joined the company as Sales Director based at the NY headquarters. Colella brings more than 10 years of digital ad sales experience to Good Health Media and several years of experience focused on pharma/health advertisers. Most recently a Sales Director at QualityHealth, Colella grew ad revenues significantly ranking as one of the top performers. He also held senior roles with Digital Grit, a leading digital agency where he managed clients such as Novo Nordisk, Novartis and Schering.

"Chris brings a deep knowledge of the pharmaceutical industry and has unparalleled contacts with top pharma and CPG brands. He will be an immediate asset in working with Good Health Media's advertisers and designing programs that maximize ROI" said Bill Jennings, CEO of Good Health Media.

SARAH FAY JOINS GOOD HEALTH MEDIA ADVISORY BOARD

Former CEO of Aegis Media North America to advise fastest-growing health advertising network.

NEW YORK, NY (November 9, 2009) Sarah Fay, former CEO of Aegis Media North America, previously the CEO of Carat and Isobar, has joined the Advisory Board of Good Health Media (GHM), the fastest-growing health advertising network. GHM has expanded 88% in the past year and now totals 24.5 million unique users per month (Comscore).

Fay expands an accomplished GHM Advisory Board, joining Lynn O�Connor Vos, CEO of Grey Healthcare; Riley McDonough, General Manager of Thomson Reuters; and Stuart Bogaty, former Managing Director of McCann-Erickson Healthcare unit J3. "I was attracted to Good Health Media's focus on providing 'in market' health audiences via a range of contextual and behavioral targeting processes," said Fay. "The company's 100% focus on health and wellness ad targeting sets it apart from many other general ad networks attempting to serve this vertical market. Pharmaceutical marketers are shifting significant ad budgets to digital media and GHM is ideally positioned to offer vast online audiences in major health conditions."

Good Health Media (GHM) delivers a mass, condition-specific audience via sophisticated health and wellness sites for such advertisers as Wyeth, Shire, Takeda, Walmart, P&G, Amgen, and Genentech. "Sarah brings a wealth of experience," said Bill Jennings, CEO of Good Health Media. "She will help us serve pharma and consumer health marketers in new and important ways."

GOOD HEALTH MEDIA ADDS SALES DIRECTOR, ADVISORS

Veteran sales executive Neil Strow joins fast-growing niche health advertising network.

Riley McDonough, Lynn O'Connor Vos join Advisory Board.

NEW YORK, NY (October 28, 2009) - Good Health Media (Formerly Good Health Advertising) announced that interactive advertising sales veteran Neil Strow has joined the company as Sales Director, while Riley McDonough and Lynn O'Connor Vos have joined its Board of Advisors.

Strow brings more than 15 years of media sales experience to Good Health Media's fast-growing network of niche health sites. Most recently vp/sales at the Travel Ad Network, he grew ad revenues significantly. He has also held senior ad sales roles with Tivo and The Weather Channel.

McDonough is general manager of Thomson Reuters and former svp of WebMD. Vos is president of Grey Healthcare.

Good Health Media delivers a mass audience (24.5 million unique users per month, according to ComScore) across sophisticated health and wellness sites for such advertisers as Wyeth, Shire, Takeda, Walmart, and Amgen.

"Pharmaceutical brands seek large, condition-specific audiences online, and we have the most precise solution available," said Bill Jennings, CEO of Good Health Media. "Neil will expand our presence with digital agencies and provide innovative solutions to top brands," said Jennings. "Lynn is a pioneer in healthcare advertising and a 20 year veteran of Grey Advertising. Riley is an internet veteran and has built interactive ad sales teams for some of the top media companies including Thompson Reuters, WebMD, and ESPN. Their extensive media and health backgrounds will help guide Good Health Media as we develop and refine new products and services."

Interactive Veteran Bill Jennings Joins Vertical Ad Network Good Health Advertising as Chief Executive Officer

Company closes $1 million first round of funding with Metamorphic Ventures

New York, NY June 30, 2009 - Good Health Advertising announced that interactive advertising sales veteran Bill Jennings has joined the company as Chief Executive Officer. Good Health Advertising is a leading interactive ad sales network focused on high quality health, wellness and "condition specific" sites.

In addition, the company recently closed a $1 million Series A equity round of venture funding with Metamorphic Ventures, a venture capital firm focused on digital media and transaction processing technology. Individual investors in the company include Joe Apprendi CEO of Collective Media; Chris Young CEO of Digital Broadcasting Group; Geoff Judge, co-founder of 24/7 Real Media Inc.; William Benedict, president of Alpine Meridian Inc.; Mike Perlis, partner at SoftBank Capital; Larry Braitman, co-founder and former chief executive officer of Adify Corp.; Richard Thompson, co-founder and former president of Adify.

Mr. Jennings brings more than 20 years of media sales management experience to Good Health Advertising. He has built interactive sales and marketing teams for major media companies including A&E Television Networks, CMGi and News Corp and VC backed start ups such as Mobile Posse, Vitrue and Lightningcast. "We�re thrilled to have Bill Jennings join us as Chief Executive Officer. Bill has the leadership skills, deep industry experience and vision to further build the team and lead Good Health Advertising into our next phase of growth," states Robert Kadar, Chairman and Founder of Good Health Advertising. "Our list of active investors is testament to the exciting growth of the online health industry and the firm belief that our company is positioned for great success."

Mr. Jennings states, "I was attracted to the Good Health Advertising Network because the company utilizes many creative ways for pharmaceutical and consumer brands to connect with specific health condition categories and the general �wellness� market. It utilizes cutting edge behavioral targeting technology to identify and reach very large condition specific audiences like diabetes, asthma, high cholesterol, and arthritis. There is simply no better way to achieve high reach and optimization aimed at top health categories."

Most recently, Mr. Jennings served as Chief Revenue Officer for Mobile Posse. Previously, he was Chief Revenue Officer for Lightningcast and launched the InStream Ad Network for the company which became the leading broadband video network, prior to its sale to AOL in 2006. Earlier, Mr. Jennings was Vice President of New Media & Business Development at the A&E Television Networks, managing all interactive revenue for A&E, Biography and The History Channel.

About Good Health Advertising Launched in 2007 and based in New York City, Good Health Advertising has quickly grown to be a top-ranked and respected company in the online Health revolution representing a unique collection of Health and Medical Web sites, email lists and applications targeting both Patient and Health Care Professionals.

comScore MediaMetrix ranks Good Health Advertising as the sixth largest Health company on the Internet today with over 16.8MM unique visitors per month.*

* comScore MediaMetrix January 2009.